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Movie Ideas by Greg Lundgren
A Los Angeles propaganda campaign, writing and installation
March 18 and 19, 2004

Getting a break in Hollywood is harder than it looks. So what if you have a mountain of scripts. So what if you are convinced you can write Sofia Coppola under a table. Who do you know? Really? Well I don’t know anyone with any muscle in the city of LaLa, but I figured there had to be some stupid way to hustle smart scripts. Movie Ideas by Greg Lundgren was my stupid way. Ten treatments for major motion pictures. I printed 5,000 copies of this 45 pages staple bound booklet. It’s a big stack. I mailed them to four friends in Los Angeles with a simple note: Place them in every dry cleaners, doctors office lobby, art gallery, yoga studio, restaurant, hotel reception — place them in the habitat of Hollywood elite. So 5,000 copies hit the streets over a two day period. They were all free, bright red and proposing a twenty percent commission to anyone who knew anyone, who made movies. It was a brilliant idea. To date, not a single person has responded — no crazies, no posers, no Hollywood hitmen. I don’t like to think of it as failure, I see it as a waiting game. Someday Hair Slug will be a blockbuster, someday Columbia will garner the applause of the academy; someday Youth will make a terrific community theatre play. Failure is just a term for the impatient.