We live with robots all around us. It's been going on for quite some time. That refrigerator over there - a robot. Your washing machine - a robot. Your digital watch? Yup, it's a robot too. Sometimes robots don't look like the idea we have in our head. Even the word robot seems so futuristic and scary.
AFWFA wants to normalize robots. Make you realize that we have long standing relationships with robots, and more times than not, they are our friends. They help us. They feed us and protect us and sell us things. Often, they make our lives a little bit easier. So it seemed fitting to strip the decals and logos off some of our more familiar robots and just call them what they are. They are here to stay, and the sooner we get to know this new labor force, the sooner we can employ them in a smart, pro-human, beneficial way.